Your salmon supplier

Our value chain from egg to plate

We focus on each step of the value Chain from breeding to the grocery store. Salmon farming follows the same life cycles that occur in the wild. Eggs are harvested from broodstock fish and grown in fresh water to smolt size. Smolts are entered into sea water to grow to full size, when they are carefully harvested and processed, and shipped to customers worldwide.

An employee standing in the water holding a brood stock fish

Genetics and brood stock

Broodstock are fish specially selected to be the parents of the next generation of fish. We choose broodstock fish that are best suited for our farming conditions and we select for qualities such as strong fish health, fast growth and low early maturation. The best performing fish are chosen as broodstock.

Early rearing in fresh water

Salmon spend the first part of their life in fresh water. The eggs are reared in trays which simulate the creek beds where salmon lay their eggs in the rivers. After hatching, the fish lives in tanks on land.

Growth in sea water

After spending half their life in fresh water, the salmon spend the rest of their lives (18-24 months) in net pens which are securely anchored.

Harvest and Processing

The harvest process is quick and it takes only hours from the time the fish are harvested until they are on their way to the customer.

Employees loading boxes of salmon into a truck

Sales and logistics

Our sales offices supply salmon to more than 70 countries. Reaching the customers and consumer is the last step of our value chain.

When working with perishable food, it is crucial to ensure the shortest delivery time possible to the market. Fresh salmon is transported either by road, railroad or air.

From the time the fish is harvested until it reaches the consumer takes only a couple of days. Frozen fish do not require the same urgency.